This concept is a pitch winner organized by Adobe Benelux for Adobe Intern Festival. Addikt took part in the pitch and I could participate in the brainstorm and introduced the following idea, which was actually chosen by Adobe. The major concept is: imagine a day without Adobe and you will discover a complete nightmare! All Adobe products like posters, infographics, magazines, books, packages are covered with red rectangulars. People immediately loose orientation in the urban jungle.
Other pitch participants: Postpanic & Onesize